Company introduction
Lysekil Municipality strives to increase residents' pride in their locality in order to collectively create an attractive image of the municipality as a place to live, work, or visit. One target group that has been difficult to reach through traditional channels and dialogue meetings is people who have moved to the municipality from other countries. These individuals, who often live centrally and sometimes in the same residential area, rarely participate in the municipality's dialogues. To include their perspectives and experiences in the story of Lysekil, it is important to understand what they are proud of in their new hometown and how the municipality can effectively reach this target group.
Assignment
Tasks:
- Conduct interviews and focus groups with newly arrived residents to understand their experiences and feelings of pride.
- Analyze existing communication channels and their reach within this target group.
- Collaborate with local community guides and integration units to reach participants and gain insights into effective communication strategies.
Expected results:
- A report highlighting the perspectives of newly arrived residents on what makes them proud to live in Lysekil.
- Proposals for communication strategies and channels to better reach and engage this target group in the municipality's future dialogues and activities.
