{"id":4972,"date":"2022-03-22T13:12:00","date_gmt":"2022-03-22T13:12:00","guid":{"rendered":"https:\/\/holohouse.se\/?p=4972"},"modified":"2026-04-12T16:01:17","modified_gmt":"2026-04-12T16:01:17","slug":"holohouse-fd-miljobron-stottar-goteborgshotellens-arbete-med-hallbar-omstallning","status":"publish","type":"post","link":"https:\/\/holohouse.se\/en\/2022\/03\/22\/holohouse-fd-miljobron-stottar-goteborgshotellens-arbete-med-hallbar-omstallning\/","title":{"rendered":"HoloHouse Trains Gothenburg Hotels in Sustainability and Environmental Management Systems"},"content":{"rendered":"
$2<\/a>.se\/wp-content\/uploads\/2022\/09\/hotell.png” alt=”” class=”wp-image-4973″ srcset=”https:\/\/holohouse.se\/wp-content\/uploads\/2022\/09\/hotell.png 971w, https:\/\/holohouse.se\/wp-content\/uploads\/2022\/09\/hotell-300×173.png 300w, https:\/\/holohouse.se\/wp-content\/uploads\/2022\/09\/hotell-768×443.png 768w, https:\/\/holohouse.se\/wp-content\/uploads\/2022\/09\/hotell-18×10.png 18w” sizes=”(max-width: 971px) 100vw, 971px” \/><\/figure>\n
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H\u00e5llbarhet \u00e4r inte l\u00e4ngre en v\u00e4xande trend, utan ett krav som m\u00e5nga konsumenter st\u00e4ller i sitt beslutsfattande. Inom bes\u00f6ksn\u00e4ringen \u00e4r detta inget undantag. G\u00f6teborg har fem \u00e5r i rad blivit framr\u00f6stad till v\u00e4rldens mest h\u00e5llbara stad att bes\u00f6ka enligt Global Destination Sustainability Index<\/a>. En utm\u00e4rkelse som lockar bes\u00f6kare och st\u00e4rker samh\u00e4llet. I dagsl\u00e4get jobbar m\u00e5nga hotell i G\u00f6teborg med h\u00e5llbarhet. P\u00e5 uppdrag av G\u00f6teborg & CO st\u00f6ttar HoloHouse f.d. <\/em>HoloHouse (tidigare Milj\u00f6bron) G\u00f6teborgshotellen \u00e4nnu mer i arbetet med h\u00e5llbar omst\u00e4llning.<\/strong><\/p>\n

Text: Nina Qvist<\/p>\n

Turismens andel av Sveriges BNP har under 2000-talet legat runt 2.7%, vilket motsvarar ca 300 miljarder kronor. Hotell- och restaurangbranschen sysselsatte sammanlagt 202 000 personer i Sverige 2019. Enbart de anst\u00e4llda inom hotell och restaurang uppg\u00f6r 3.9% av den totala syssels\u00e4ttningen i Sverige. <\/p>\n

Bes\u00f6ksn\u00e4ringen \u00e4r den bransch som \u00e4r h\u00e5rdast drabbad av Corona-pandemin runt om i v\u00e4rlden. Trots internationella och nationella insatser med ekonomiskt st\u00f6d och initiativ rapporterade h\u00e4lften av alla f\u00f6retag inom hotell- och restaurangbranschen att de hade f\u00f6rlorat mer \u00e4n 75% av sin oms\u00e4ttning<\/a> i mars 2020. D\u00e4rav uppger 78% av f\u00f6retagen att det finns en risk att deras verksamheter beh\u00f6ver avvecklas. Varp\u00e5 ca 76 000 m\u00e4nniskor har blivit varslade under perioden. Hotell- och restaurangbranschen st\u00e5r f\u00f6r en tredjedel av antalet med 17 600 personer som blivit arbetsl\u00f6sa.  <\/p>\n

Dessa siffror visar p\u00e5 att p\u00e5 att de befintliga aff\u00e4rsmodeller som bes\u00f6ksn\u00e4ringen anv\u00e4nder idag saknar resiliens och kr\u00e4ver nya l\u00f6sningar och \u00e4ndrade erbjudanden f\u00f6r att kunna \u00e5teruppbygga n\u00e4ringen och samh\u00e4llsekonomin.<\/p>\n

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\"Caf\u00e9<\/figure>\n
\"H\u00e5llbar<\/figure>\n<\/figure>\n
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Foto: Jennie Smith\/G\u00f6teborg & Co<\/em><\/p>\n<\/div>\n

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Foto: Beatrice T\u00f6rnros\/G\u00f6teborg & Co<\/em><\/p>\n<\/div>\n<\/div>\n

Projektet<\/h3>\n

Genom att matcha $2<\/a>er och h\u00e5llbarhetsexpertis till r\u00e4tt tj\u00e4nster och behov har HoloHouse f.d. HoloHouse<\/a> i \u00f6ver 25 \u00e5r hj\u00e4lpt f\u00f6retag med kompetensutveckling inom h\u00e5llbarhet. Fokuset p\u00e5 milj\u00f6fr\u00e5gor har blivit bredare och projekten inkluderar alla tre pelare av h\u00e5llbarhet: social, ekonomisk och milj\u00f6m\u00e4ssig.<\/p>\n

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Vi ville hitta en part d\u00e4r projektet kunde skapa fler v\u00e4rden. Vi hade bra erfarenhet av att samarbeta med HoloHouse sen tidigare och visste att kompetens inom h\u00e5llbarhetsomr\u00e5det fanns, men vi s\u00e5g ocks\u00e5 att f\u00f6rutom att st\u00f6tta destinationen och hotellen s\u00e5 kunde vi genom samarbetet ocks\u00e5 ge studenter m\u00f6jlighet till arbetslivserfarenhet och insikt i en bransch som dessutom har stora utmaningar med kompetensf\u00f6rs\u00f6rjning. Kanske kunde vi inspirera b\u00e5da parter.<\/em><\/p>\n

– Katarina Thorstensson, Sustainability Strategist & Destination Development \u00b7 G\u00f6teborg & Co<\/cite><\/p><\/blockquote>\n<\/div>\n<\/div>\n

I uppdraget arbetade HoloHouse med hotell inom F\u00f6reningen G\u00f6teborgshotellen. Hotellen fick st\u00f6ttning av student$2<\/a>er i sitt arbete med h\u00e5llbarhetsm\u00e4rkningen Green Key.<\/a> Syftet med samarbetet var att hj\u00e4lpa verksamheter \u00e5terh\u00e4mta sig efter pandemin med hj\u00e4lp av att arbeta med h\u00e5llbar omst\u00e4llning. Samtidigt fr\u00e4mjar detta hotellens konkurrenskraft och st\u00e4rker varum\u00e4rket G\u00f6teborg som v\u00e4rldens mest h\u00e5llbara stad.<\/p>\n

M\u00e4rkningen Green Key syftar fr\u00e4mst till ekologisk h\u00e5llbarhet. F\u00f6r att inkludera ytterligare dimensioner av h\u00e5llbarhet innefattade projektet \u00e4ven kunskapsh\u00f6jande insatser. En kunskapsbank inneh\u00e5llande en gemensam h\u00e5llbarhetsstrategi och verktyg f\u00f6r att implementera denna framtogs. I eftermiddag samlar HoloHouse \u00e5ter hotellen f\u00f6r att avsluta projektet med en $2<\/a> i h\u00e5llbara aff\u00e4rsmodeller. Utbildningen leds av HoloHouses Martina Sl\u00e4ttberg som f\u00f6rel\u00e4ser och guidar hotellen mot aff\u00e4rsm\u00f6jligheter i h\u00e5llbara l\u00f6sningar.<\/p>\n

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Foto: Beatrice T\u00f6rnros\/G\u00f6teborg & Co<\/em><\/figcaption><\/figure>\n<\/div>\n<\/div>\n
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Det har varit ett roligt och utmanande projekt. Som h\u00e5llbarhetscoach har jag verkligen f\u00e5tt en inblick i vilka utmaningar som kan finnas till implementering av h\u00e5llbarhetsarbete. Jag l\u00e4mnar projektet med st\u00f6rre praktisk erfarenhet och nya kunskaper, inte minst inom projektplanering.<\/em><\/p>\n

– Sabina Johansson, Studentkonsult
L\u00e4ser Globala studier med inriktning humanekologi vid G\u00f6teborgs Universitet<\/a><\/cite><\/p><\/blockquote>\n<\/div>\n<\/div>\n

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Projektgrupp HoloHouse<\/h3>\n
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Helena Callstam<\/strong>
Head of HR & Recruitment (Projektledare)<\/p>\n<\/div>\n

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Nina Qvist <\/strong>
Praktikstudent (Projektassistent)<\/p>\n<\/div>\n

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Martina Sl\u00e4ttberg<\/strong>
Head of Business Development (Utbildare)<\/p>\n<\/div>\n<\/div>\n

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Vill du veta mer?<\/h3>\n

HoloHouse hj\u00e4lper f\u00f6retag med h\u00e5llbarhet sedan 1997. Vi erbjuder b\u00e5de konsulttj\u00e4nster<\/a> and utbildningar<\/a>.<\/p>\n

Kontakta oss \u2192<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Sustainability is a big issue for many hotels nowadays. Commissioned by Gothenburg & Co HoloHouse helped a group of hotels in Gothenburg to take steps to introduce environmental management systems and to take a greater responsibility for adverse environmental and sustainability effects.<\/p>","protected":false},"author":3,"featured_media":4973,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[14],"tags":[15],"class_list":["post-4972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case","tag-case"],"acf":[],"yoast_head":"\nHoloHouse f.d. 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