Leveraging Sensor Data for Tailored Service Offers in Marine Ports
Client
Port of Gothenburg
Task
Background
Marine ports play a pivotal role in global trade and commerce, facilitating the movement of goods and resources across regions. Port of Gothenburg is the largest port in Scandinavia. Approximately 50 percent of Sweden’s all imports and exports flow through the Port of Gothenburg.
Modern port operations have evolved beyond traditional cargo handling to providing comprehensive services that enhance efficiency and customer satisfaction. Port authorities are now seeking innovative ways to utilize sensor data to create customized service offers for cargo owners, forwarders, and shipping lines. Sensor technology enables the collection of real-time data on various aspects of port operations, including vessel movements, cargo handling, berth availability, and environmental conditions. By leveraging this data, port authorities can deliver value-added services that optimize logistics, reduce costs, and improve overall supply chain performance.
Aim
This master’s thesis aims to explore how a port authority can harness sensor data to develop tailored service offers for cargo owners, forwarders, and shipping lines, with a focus on optimizing port operations and enhancing stakeholder satisfaction. The study could address the following:
- Data Collection and Integration: Develop a strategy for collecting and integrating sensor-generated data from various sources across the port where the port authority has resourcefulness, such as berths, real estates, rail infrastructure, and environment, etc.
- Stakeholder Needs Assessment: Conduct a thorough analysis of the needs, preferences, and pain points of cargo owners, forwarders, and shipping lines. Identify specific areas where sensor data can add value to their operations.
- Service Offer Design: Design innovative service offers that leverage sensor data to address the identified needs of stakeholders. Explore options such as real-time cargo tracking, predictive arrival and departure notifications, optimized berth allocation, and customized logistics solutions.
- Value Proposition Communication: Develop strategies for effectively communicating the value proposition of the tailored service offers to stakeholders. Consider communication channels, engagement methods, and clear explanations of the benefits provided by the sensor data.
